Protecting Your Privacy and Personal Information

This Policy was last updated on January 14, 2008.

You're very important to us and we want to provide you with a safe and secure online experience in addition to the highest quality embroidered gifts.  In this time of identity theft and unscrupulous misuse of personal information The Silken Thread, LLC. ("The Silken Thread","we","us") shares your concerns about the protection of your personal information online.

This Privacy Policy ("Policy") was created to let you know what information we collect when you visit our web site, TheSilkenThread.com (the "Site"), why we collect it, and how it is used. By using the Site or obtaining any product or service through this Site, you agree the collection of use of information as set forth in this Policy. If you do not agree to this Policy, please do not use the Site.

We may from time to time update this Policy. We will notify you of changes to the Policy by posting the updated Policy on this page. We ask that you bookmark and periodically review this page to ensure continuing familiarity with the most current version of the Policy as we may update it from time to time.

Confidentiality

We take every reasonable precaution to protect your information. When you submit information to us through our Site, your information is protected both on-line and off-line. All data transferred to/from the Site is encrypted to industry standards (128 bit encryption). Please keep in mind that messages you send to us by Internet e-mail may not be secure. Do not send us any confidential or personal information by Internet e-mail.

We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.

What Information We Collect

In general, you can browse our Site without telling us who you are or revealing any personal information about yourself. However, we collect and aggregate information indicating, among other things, which pages of the Site were visited, the order in which they were visited and which links were "clicked." Collecting such information involves logging the IP addresses, operating system and browser software used by each visitor to the Site. Although such information is not personally identifiable, it may be possible to determine from an IP address a visitor's Internet Service Provider and the geographic location of the visitor's point of connectivity.

Once you choose to use our services, we may require you to provide contact and identity information, billing information, shipping information and other personal information as indicated on the forms throughout the Site. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use our Site.

Our Site uses an order form, and a catalog request form so that you can request information, products and services from us. These forms require that you provide us with personally identifiable information (such as your name, email address, physical address, telephone number, and credit card number).

Further, where you use the Site to purchase a product, we will collect from you personally identifiable information regarding the gift recipient or potential gift recipient. We use your financial information, including credit card information to verify the accuracy of your name, address, and other information, as well as to bill you for your use of our services.

We work with third parties who provide services, including but not limited to website hosting, credit card clearance, e-commerce affiliation, data analysis, email and other services of an administrative nature. Personally identifiable information, including financial information, is shared with such third parties for the purpose of providing such services.

In order for us to analyze our Site usage, to improve navigation, and measure user visits we employ "cookies" as a means to collect such data. "Cookies" are small files placed on your computer's hard drive that assist us in providing our services. In addition to data collection, we use cookies to allow you to enter your password less frequently during a session. Most web browsers automatically accept cookies, but you can usually change your browser to prevent that. Some features of our Site, such as personalization and account information, require that cookies be turned on. If you wish, you can turn on your browser cookie preference when using these features, and then turn them off when you visit other websites.

How We Use The Information We Collect

We use non-personally identifiable information, such as your IP address and the pages that you visit on our Site, to administer our Site and improve Site-related services and features. Your IP address and other non-personally identifiable information also may be used to gather broad demographic information and to recognize customer traffic patterns and Site usage trends. This information aids us in merchandising and in developing the design and layout of the Site.We use personally identifiable information collected from you to complete transactions initiated by you (such as the sale and delivery of products and services) and to "pre-populate" forms that are used by the Site to facilitate transactions with us. Your personally identifiable information is also used to get in touch with you when necessary.

We may also use personally identifiable information to contact you to make sure you are satisfied with our goods and services or to find out how we can serve you better. Further, we may use personally identifiable information to conduct in-depth marketing research regarding our customers and potential customers. Financial information (credit card numbers, credit card expiration dates, billing address, and so forth) is used to bill you for products and services.

You may, from time to time, receive information from us regarding new products and services and special offers we think you'll find valuable.  We won't share your email address with other companies. If you'd like to opt out of receiving future mailings from The Silken Thread please contact our customer care department.

Gift Recipients

As noted above, we collect personally identifiable information regarding gift recipients. This is done in order to accommodate proper gift delivery to such recipients. We do not sell or rent any personally identifiable information that you provide to us regarding such persons, but gift recipients may, from time to time, receive offers from us regarding new features, new products and services and special offers we think they will find of interest. Also we may send marketing offers to gift recipients on behalf of ourselves. In connection with such offers, we allow gift recipients to opt out of receiving future marketing-related mailings from us.