Privacy Policy
Protecting Your Privacy and Personal Information
This Policy was last updated on November 1, 2006.
You’re very important to us and we want to provide you with a safe and secure online experience in addition to the
highest quality embroidered gifts. In this time of identity theft and unscrupulous misuse of personal information
The Silken Thread, LLC. (“The Silken Thread,” “we,” “us”) shares your concerns about the protection of your
personal information online.
This Privacy Policy (“Policy”) was created to let you know what information we collect when you visit our web site,
TheSilkenThread.com (the "Site"), why we collect it, and how it is used. By using the Site or obtaining any product
or service through this Site, you agree the collection of use of information as set forth in this Policy. If you do not
agree to this Policy, please do not use the Site.
We may from time to time update this Policy. We will notify you of changes to the Policy by posting the updated
Policy on this page. We ask that you bookmark and periodically review this page to ensure continuing familiarity
with the most current version of the Policy as we may update it from time to time.
Confidentiality
We take every reasonable precaution to protect your information. When you submit information to us through our
Site, your information is protected both on-line and off-line. All data transferred to/from the Site is encrypted to
industry standards (128 bit encryption). Please keep in mind that messages you send to us by Internet e-mail may
not be secure. Do not send us any confidential or personal information by Internet e-mail.
We limit access to personal information about you to employees who we believe reasonably need to come into
contact with that information to provide products or services to you or in order to do their jobs.
What Information We Collect
In general, you can browse our Site without telling us who you are or revealing any personal information about
yourself. However, we collect and aggregate information indicating, among other things, which pages of the Site
were visited, the order in which they were visited and which links were “clicked.” Collecting such information
involves logging the IP addresses, operating system and browser software used by each visitor to the Site.
Although such information is not personally identifiable, it may be possible to determine from an IP address a
visitor’s Internet Service Provider and the geographic location of the visitor’s point of connectivity.
Once you choose to use our services, we may require you to provide contact and identity information, billing
information, shipping information and other personal information as indicated on the forms throughout the Site.
Where possible, we indicate which fields are required and which fields are optional. You always have the option to
not provide information by choosing not to use our Site.
Our Site uses an order form, and a catalog request form so that you can request information, products and
services from us. These forms require that you provide us with personally identifiable information (such as your
name, email address, physical address, telephone number, and credit card number).
Further, where you use the Site to purchase a product, we will collect from you personally identifiable information
regarding the gift recipient or potential gift recipient. We use your financial information, including credit card
information to verify the accuracy of your name, address, and other information, as well as to bill you for your use of
our services.
We work with third parties who provide services, including but not limited to website hosting, credit card clearance,
e-commerce affiliation, data analysis, email and other services of an administrative nature. Personally identifiable
information, including financial information, is shared with such third parties for the purpose of providing such
services.
In order for us to analyze our Site usage, to improve navigation, and measure user visits we employ "cookies" as a
means to collect such data. "Cookies" are small files placed on your computer's hard drive that assist us in
providing our services. In addition to data collection, we use cookies to allow you to enter your password less
frequently during a session. Most web browsers automatically accept cookies, but you can usually change your
browser to prevent that. Some features of our Site, such as personalization and account information, require that
cookies be turned on. If you wish, you can turn on your browser cookie preference when using these features, and
then turn them off when you visit other websites.
How We Use The Information We Collect
We use non-personally identifiable information, such as your IP address and the pages that you visit on our Site,
to administer our Site and improve Site-related services and features. Your IP address and other non-personally
identifiable information also may be used to gather broad demographic information and to recognize customer
traffic patterns and Site usage trends. This information aids us in merchandising and in developing the design
and layout of the Site.
We use personally identifiable information collected from you to complete transactions initiated by you (such as
the sale and delivery of products and services) and to “pre-populate” forms that are used by the Site to facilitate
transactions with us.. Your personally identifiable information is also used to get in touch with you when
necessary. We may also use personally identifiable information to contact you to make sure you are satisfied with
our goods and services or to find out how we can serve you better. Further, we may use personally identifiable
information to conduct in-depth marketing research regarding our customers and potential customers. Financial
information (credit card numbers, credit card expiration dates, billing address, and so forth) is used to bill you for
products and services.
You may, from time to time, receive information from us regarding new products and services and special offers
we think you'll find valuable. We won't share your email address with other companies. If you'd like to opt out of
receiving future mailings from The Silken Thread please contact our customer care department.
Gift Recipients
As noted above, we collect personally identifiable information regarding gift recipients. This is done in order to
accommodate proper gift delivery to such recipients. We do not sell or rent any personally identifiable information
that you provide to us regarding such persons, but gift recipients may, from time to time, receive offers from us
regarding new features, new products and services and special offers we think they will find of interest. Also we
may send marketing offers to gift recipients on behalf of ourselves. In connection with such offers, we allow gift
recipients to opt out of receiving future marketing-related mailings from us.
